Display card for merchandise



June 10 1924.

M. TEICHER DISPLAY CARD FOR MERCHANDISE Filed July 2, 1920 Patented June 10, 1924.

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MAX TEICHER, on NEW YORK, n. Y., nssrenon T0 MILTON A. FISCHER, or nnw YonK, n. Y.

DISPLAY CARD FOR MERCHANDISE.

Application filed July 2, 1920.

To all whom it may concern:

Be it known that 1, MAX TEIOHER, a citizen of the United States, and a resident of the borough of Manhattan, city, county, and State of New York, have invented certain new and useful Improvements in Display Cards for Merchandise, of which the following is a specification.

This invention relates to improvements in display cards for merchandise.

One of the objects of this invention is to produce a display card for a unit of merchandise, and particularly to produce a display card for scarf-pin protectors or clutches, which will display the merchandise equally well from opposite sides of the card and is therefore reversible without detracting from the display properties thereof, and to this end a card is provided with an opening preferably co-extensive with or having the contour of the unit of merchandise, such as a scarf-pin clutch, which is to be displayed; and the unit of merchandise or clutch is mounted in this opening in such a.manner as to cause such unit of merchandise to form; a part of two pictures or pictorial representations on the opposite sides of the card.

In the preferred embodiment of my invention, a single card is employed to display a single scarf-pin protector or clutch, and such card has centrally-arranged therein an opening having the contour of the said clutch. to be displayed, and the said clutch or article'of merchandise is mounted on a wire fastened to the card and stretched .between the top and bottom edges of the opening so that the clutch will extend preferably' on opposite sides of the card and the bore or longitudinal axis of the clutch will register with the pin parts of the two representations on such opposite sides of the card and will form a part of each of the pictures on such opposite sides of the card. These pictures may be representations of scarf pins, brooches or like articles on which the scarf pin or clutch is apparently mounted and it will be obvious that when a large number of these single cards are placed on a tray for display purposes the clutch will be displayed equally well no matter which side of the card happens to be turned uppermost, and furthermore the time of the clerk or salesman in arranging the cards for display will be saved.

Serial No. 393,677.

With these and other objects in view, the invention comprises the combination of members and arrangement of parts so combined as to co-act and cooperate with each other in the performance of the functions and the accomplishment of the results herein contemplated, and comprises in one of its adaptations the species or preferred form illustrated in the accompanying drawings, in which z- Fig. l is a face view of one side of the card showing the scarf pin clutch or displayed unit of merchandise as a part of the picture of a brooch on one side of the card;

Fig. 2 shows the same clutch or unit of merchandise as a part of the picture of a scarf pin on the opposite side of the card;

Fig. 3 is a central longitudinal section on the line 33 of Fig. 1;

Fig. 4 is a face view of one side of the card with the unit of merchandise removed;

Fig. 5 is a view of the other side of the card with the unit of merchandise removed; and

Fig. 6 is a central longitudinal section of the card with the unit of merchandise removed.

Referring now to these drawings, 1 indicates one side of a display card on which is shown an illustration or picture of an article, thing or device with which the unit of merchandise to be displayed is adapted to be used, and as illustrated herein, the picture or representation of a scarf pin 2 is imprinted on said side, the pin portion 3 of which illustration is cut away to provide an opening 4 intermediate the ends of such pin, and this opening preferably has the form or contour of the article of merchandise which it is desired to display and, in the form of the invention shown, this openingF has the form of a scarf-pin clutch 5.

he reverse or opposite side of the card 1 is also preferably provided with an illustration or picture of an article, device or thing on which the displayed article, such as a scarf pin clutch, may be mounted or to which it may be applied, which picture has a mounting part in registry or suitablecorrespondence with the mounting part on the picture on the opposite side or face and, as shown, such opposite side has the representation of a brooch 6, the pin portion 7 of which registers with the pin portion 3 of the scarf pin on the opposite side of the card.

The opening 4, therefore, will be positioned intermediate the ends of the registering pins on the opposite sides of the card and both pins will preferably intersect the opening at'the longitudinal axis thereof. The article of merchandise to be displayed which in the form of my invention shown is, as aforesaid, a scarf pin clutch 5 may be mounted in the opening l and will extend on opposite sides of the opposite faces of the card and will in the pictures on opposite sides of the card appear to be mounted upon the pin portions of the scarf pin-and brooch respectively between. the ends of the pins as the same might be mounted in use, and the pin portions of the scarf pin and brooch respec- .tively will appear in each of the pictures on opposite sides of the card to pass through .the longitudinal axis of the scarf pin clutch.

The clutch or other article of merchandise may be retained in the opening a in any suitable manner and in the preferred form of my invention shown the clutch is retained in position within the opening by means of a wire 8 which is connected to the cards in the plane of the pins at opposite sides of the opening and the said wire will in practise .be passed through the bore or longitudinal axis of the clutch first and then the opposite ends of the Wire will be hooked through holes in the top and bottonredges 0f the opening in the card.

Having described my invention I claim 1- 1. A display card for a unit of merchandise consisting of a flat car provided with an opening therein having the shape of the article of merchandise displayed and a wire arranged centrally across said opening and having its opposite ends fastened to the card.

2. A display card for units of merchandise having pictorial representations on op posite sides of the card, an opening, in the form of the article of merchandise to be displayed, arranged to intersect both pictorial representations and to cause the article of merchandise when mounted in said opening to appear as part of the pictorial represenof merchandise to be displayed intersecting both registering parts of said pictorial representations and to cause the article of merchandise when arranged in said opening to appear as part of the pictorial representations on opposite sides of said card.

4:. A display card for scarf pin clutches having pictorial representations of articles provided with pins on opposite sides of the said card and having the pins of said representations registering with each other, said card also being provided with an opening having the contour of a scarf pin clutch arranged intermediate the ends of said registering pins to cause a clutch arranged in said opening to appear to be mounted on the pins forming parts of the pictures on opposite sides of the said card.

A display card for scarf pin clutches having pictorial representations or articles provided with pins on opposite sides of the said card and having the pins of said representations registering With each other, said card also being provided with an opening having the contour @of a scarf pin clutch arranged intermediate the ends of said pins, a wire extending through the said clutch and having its opposite ends fastened to the card at the edges of the said opening, whereby a clutch mounted in, said opening Will appear to be mounted on the pins forming parts of the pictures on opposite sides of the said card, and the said pins on opposite sides will appear to extend through the bore or longitudinal axis of the clutch.

6. A display card for a unit of merchandise comprising a card provided with a single centrally-disposed opening therein having the shape of the article of merchandise to be displayed,,and having pictorial representations on opposite sides of said card extending to opposite sides of said openingto cause a unit of merchandise mounted in said opening to appear as part of the pictorial representations on opposite sides of the card.

In witness whereof, I have signed my name to the foregoing specification in thepresence of two subscribing witnesses.

MAX TEI'OHER.

Witnesses Jones M. LU'rz, CHARLES HUBAY. 

